I’m at American Social and just saw a Nissan commercial where, in the beginning, the camera hovers over the exterior of a car with heavily-tinted windows as it idles in a parking lot; panning around it to emphasize its curves or whatever; and then it cuts tot eh car’s interior.

            Here, from a camera mounted on the dashboard, we pan over the smiling faces of an orthodontically ornate white family. The wife/mother is in the driver’s seat.

            The husband, with dark and meticulously crafted hair, is smiling at her in a decidedly tired way from the passenger seat.

            His smile is tired.

            Not groggy.

            It’s muscular exhaustion.

            In the face.

            Like this is the 34^th take.

            Why did they use this take?

            He’s so tired.

            Jeez.